Tourism and Hospitality

Two people walk down a red-brick sidewalk, holding shopping bags and souvenirs, while two others sit in in a historic Ford automobile parked outside of a museum.
Culture
3 ways to be a hometown tourist in Louisville
Locals can take advantage of discounts + deals from Jan. 23-Feb. 1
January 08, 2026 03:02 PM
 · 
Jeff Milby
A sprawling view from above an art museum surrounded by lush forest and manicured green lawns with roads connecting to other, smaller buildings and a lake.
Play
The ultimate road trip to Newfields in Indianapolis
Hit the road and head to this 152-acre art and nature campus in Indy — we’re sharing all the details about what to do and eat, plus where to stay.
August 16, 2024
 · 
Katie Molck
Heine Bros Racing Louisville drink
Food
Toast of the town: Drink Up Week sponsored by Heine Brothers Coffee has arrived
This week — Monday, July 22-Friday, July 26, 2024 — we’re shining a spotlight on the vibrant drink scene in Louisville.
July 19, 2024
 · 
Monica Garske
LOUtoday Heine Brothers Coffee
Food
Raise a glass — Drink Up Week sponsored by Heine Brothers Coffee is coming
We’ve got details and a map full of drink deals: We’ll be highlighting the vibrant beverage scene across Louisville, KY from July 22 to July 26, 2024.
July 11, 2024
 · 
Monica Garske
LOU_Louisville_Skyline_DEC2021
City
Louisville raked in $4.1 billion from tourism in 2023
Louisville’s tourism industry draws in more dollars than any other city in Kentucky — not to brag.
June 7, 2024
 · 
Jeff Milby
a couple walks through the lobby of a hotel
Sponsored
Picture yourself in Indiana this summer
See a slice of Southern Indiana during a summer getaway.
Sponsored by
Heine Bros Racing Louisville drink
Food
Join us for Drink Up Week sponsored by Heine Brothers Coffee
We’ll be toasting to the bountiful beverage industry across Louisville, KY from Monday, July 22 to Friday, July 26, 2024.
May 24, 2024
 · 
Monica Garske
a shot of people walking through an airport terminal
Sponsored
4 tips for stress-free summer travel
Sponsored by
Rotating photos of spots in Cincinnati, including shops, bars, and restaurants.
Sponsored
How to spend a weekend in vibrant Cincinnati, OH
From award-winning restaurants and unforgettable museums to Major League Baseball and countless events, Cincy has something for every traveler.
Sponsored by
Buildings with cast iron facades line a street, with a stone four-story buildin, featuring turrets, stands on the corner. It is a picture of West Main Street in Louisville, Kentucky.
Culture
Take a tour of whiskey history in Louisville, KY
Whiskey Row Walking Tours are back for a second year
March 7, 2024
 · 
Jeff Milby
A photo of Bob Dylan singing at The White House in 2010.
Culture
25 must-see concerts in Louisville in 2024
Mark your calendar for these highly anticipated concerts and music festivals coming to Louisvillle in 2024.
February 6, 2024
 · 
Emily Shea-Owen
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The exterior of the main entrance to Mid-CityMall
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 · 
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An aerial shot with the Big Four Bridge in the forefront.
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Small Business
LOUtoday’s 2025 holiday gift guide: 90+ finds for everyone you love
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 · 
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Wood-slated bar with green bar stools and green-tiled floor.
Business
A prestigious award for NuLu’s Hotel Genevieve
The boutique hotel is one of 5,000 hotels in the world to receive a Michelin Key.
October 20, 2025
 · 
Jeff Milby
A group of kids playing a game with pumpkins at colorfest at bernheim.
Culture
Mark your calendars for ColorFest at Bernheim Forest
Experience Louisville’s autumn magic at ColorFest, featuring vibrant fall foliage, family-friendly activities, and local food.
October 13, 2025
 · 
Declan Lowthian
A downtown skyline occupies the background, with a forest full of fall-colored trees in the foreground.
Travel and Outdoors
When to expect peak fall foliage in Louisville
November is going to be a colorful month in Derby City, and there are plenty of places to look at the leaves before they fall.
October 7, 2025
 · 
Staff
A Louisille TARC bus on a tree-lined street
Here’s what TARC’s next phase will look like
Big changes are coming to TARC next year.
October 2, 2025
 · 
Declan Lowthian