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Louisville raked in $4.1 billion from tourism in 2023

Louisville’s tourism industry draws in more dollars than any other city in Kentucky — not to brag.


Louisville is the economic engine that drives the Kentucky Tourism industry, according to a recent report.

Photo courtesy @502pics

Louisville has a lot to offer tourists — it was named a Top 50 Tourist Destination for 2024 by the New York Times, after all. Now, we have the numbers to prove it.

Last week, a report from the Kentucky Department of Tourism found that the 2023 economic impact of travel + tourism in Jefferson County was $4.1 billion. Of that impact, over $300 million was generated in state and local tax revenue.

A closer look at tourism’s impact, by the numbers:

  • Jefferson County contributed 30% of the $13.8 billion overall economic impact of tourism in Kentucky.
  • Louisville’s region — which includes Jefferson + 14 surrounding counties — saw $5.1 billion of economic impact.
  • 27,254 people were put to work in Jefferson County in the tourism industry, including the food + beverage, lodging, transportation, retail, and recreation industries.