What our readers love about LOUtoday

We compiled all of the feedback from our Giving Campaign to learn what readers love most and want to see more of in our newsletters. Here’s a peek at what they said.

A collection of social media-style posts praising the 6amCity newsletters.

1,116. That’s how many responses we received from readers during our Giving Campaign.

We analyzed all of those responses to learn more about what you enjoy — and want to see more of — in our newsletters. Here’s what you said:

  • ~20-25% of messages expressed that local info + events are our key value. These readers probably love the Events and News Note sections of our newsletter, along with our monthly Plan Ahead.
  • ~15–20% highlighted LOUtoday’s fun, positive tone.
  • ~10% said that we’re part of their morning routine, and we couldn’t be happier to accompany your morning cup of coffee.
  • ~10% praised our brevity + easy-to-read format, so we’ll be sure to keep this short.
  • Several people also called out our support of small businesses + our “no-politics” approach. Psst: More formalized small business coverage is coming soon, so be on the lookout.

Still want to contribute to our Giving Campaign? We appreciate it.

More from LOUtoday
Let’s take a look at LOUtoday’s most-read articles of 2025.
Good tidings they bring to you and your gin.
Average temps and more snow than usual are in our future.
These two projects were announced this time last year — what’s their status?
Lace em’ up, LOU — let’s hit the ice.
From pop-up shops to season-long shopping sprees, we have all your local gift giving needs covered.
The 16th annual edition of Small Business Saturday falls on Nov. 29 — the perfect time to help you add a local sparkle into your holiday shopping.
The architect whose firm was behind Churchill Downs’ iconic spires also designed churches and hospitals all over town.
The seventh annual event brings ice-skating, holiday shopping, and the second annual Skillet Curling Competition to Paristown.
Get into feast mode at these three local turkey trots.