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Kentucky saw a record tourism last year — and Louisville played a big part

Governor Andy Beshear announced this week that Kentucky saw a record $14.3 billion from tourism last year.

Slugger Museum and Factory.jpg

At 68,000 pounds, the Big Bat at Louisville Slugger Museum & Factory is the world’s largest (and heaviest) baseball bat.

Photo Courtesy of Louisville Tourism

What can we say Louisville, we love to host.

This week, Governor Beshear visited the Slugger Museum to announce some Kentucky facts + figures from last year. Among them was the economic impact of tourism in the Bluegrass State: to the tune of $14.3 billion.

Louisville alone contributed $4.4 billion to that total, and there’s no sign of it slowing down any time soon. Here’s a look at some of the top events of 2025 in terms of visitation numbers — and that means tourism dollars.

  • Run 4 Roses: With a projected attendance of 195,000 and an economic impact of over $45.6 million, this girls basketball tournament is expected to be the second biggest LOU event behind the Derby.
  • The Utility Expo: Even though it’s only projected to attract 21,000 people (that’s just a tenth of Bourbon & Beyond), this exposition is expected to bring in over $19 million.
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