Every day, we write LOUtoday with one goal: to help you feel more connected to your city. And we’re not alone — our friends across the US, from Seattle to Tampa Bay, do the same for our 6AM City communities.
We believe in the power of local media to keep the community informed, engaged, and excited about where they live. That’s why our newsletter is and will remain free.
How do we make it sustainable?
We partner with national brands and some of Louisville’s best organizations + businesses that support our mission of bringing only good news to your inbox. But we also rely on reader support.
Over the next 10 days, we’re launching a reader-driven campaign to sustain what we do best:
- Curating news for every Louisvillian | Like this feature on Louisville’s peak fall foliage and this piece on big changes coming to TARC
- Helping you plan for major events | From festival coverage to our LOUtoday Events section filled with the most-anticipated events in Louisville
- Maintaining our credibility + trust | Fun fact: Our company has turned down more than a million dollars in political ads since we started
If reading LOUtoday makes an impact on your day, we’d love your support — a little pick-me-up for us, so we can keep the good news coming for you.
