Tourism and Hospitality

Kroger's master florists hard at work creating the Garland of Roses.
Tourism and Hospitality
Be on the lookout for these beautiful blooms this Derby season
Sponsored by
A rotating gif featuring: Photo 1, People and a dog having a picnic with rolling green mountains in the background. Photo 2, A man and woman stand on a lookout point rock on a trail in the Blue Ridge Mountains on a clear day. Both wear active clothing and helmets, and the man holds a mountain bike. Photo 3, A person looks up at various colorful, artfully designed lampshades hanging from the ceiling in a vibrant store. The setting feels creative and eclectic. Photo 4, Three people enjoy a casual rooftop gathering at sunset, with mountains in the background. Photo 5, A band looks out over a crowd at a concert.
Sponsored
Your peak summer awaits in Asheville, NC
Sponsored by
A stack of three pumpkin spice pancakes sits on a plate covered in powdered sugar. A caramel glaze coats the pancakes and they're topped with whipped cream.
Live
Where to have brunch in Louisville
All about the bennys.
April 1, 2026
 · 
Sarah Shadburne
Screen Shot 2022-04-22 at 3.23.59 PM
Play
Dinner with a view: Louisville’s guide to outdoor dining
Make the most of good weather by taking your meals al fresco on one of Louisville’s many beautiful patios.
March 10, 2026
 · 
Staff
A gif featuring images from past Fascinator Affair fundraiser events
Sponsored
Sip in style at this fascinating fundraiser
Sponsored by
a Breeze Airways airplane
Sponsored
Breeze launches new nonstop flights out of SDF
Sponsored by
A gif featuring images from a past Kentucky Derby Hat Show
Sponsored
The ultimate fashion kickoff to Derby season
Sponsored by
A gif featuring the skylines of Gulf Shores, Los Angeles, Hartford, and Pittsburgh
Sponsored
Feeling lucky? Our Fly Away Friday Giveaway is back.
Fly local + enter for a chance to win the Fly Away Friday Giveaway, our SDF-sponsored airline ticket giveaway.
Sponsored by
Two people walk down a red-brick sidewalk, holding shopping bags and souvenirs, while two others sit in in a historic Ford automobile parked outside of a museum.
Culture
3 ways to be a hometown tourist in Louisville
Locals can take advantage of discounts + deals from Jan. 23-Feb. 1
January 8, 2026
 · 
Jeff Milby
Arrowhead Stadium in Kansas City Missouri
Travel and Outdoors
2026 travel trends in Louisville
Airbnb’s travel predictions for the year + how you can take part starting in Louisville.
January 5, 2026
 · 
Brianna Williams
a gif featuring images of weddings in and around Louisville
Sponsored
You’re invited to the Kentucky Derby Museum Wedding Showcase
Sponsored by
Load More
The Buy

Shop The Buy
Latest News
More from LOUtoday
LOUtoday_St James
Culture
Your guide to Louisville’s biggest art fairs
Each year, artists from around the state, region, and even country come to Louisville for these art fairs.
April 14, 2026
 · 
Declan Lowthian
Players (2)
Sports
Themed sports nights in Louisville this spring
Take to the stadium for these special theme nights from Louisville’s baseball, soccer, and now football teams.
April 13, 2026
 · 
Declan Lowthian
A small signboard that reads "get the look, get the job" inside a busy closet full of business clothes
Where to donate used business clothes
April 8, 2026
 · 
Declan Lowthian
A young person climbs a rock wall, surrounded by trees.
Events
Celebrate Arbor Day in Louisville with TreeFest
Take nature hikes, learn how to identify tree species, and take home a free sapling to plant in your yard on Saturday, April 19.
April 6, 2026
 · 
Jeff Milby
Trumpet honeysuckle
City
How to turn your yard into a managed natural landscape
Louisville’s Code of Ordinances allows managed natural landscapes — under certain conditions.
April 2, 2026
 · 
Declan Lowthian
A gif of a virtual world with dinosaurs, plus a shot of two people in VR gear
Culture
Take a step back in time at Sandbox VR
This new virtual reality experience lets you explore the prehistoric world.
April 1, 2026
 · 
Declan Lowthian
An image of the Louisville KY Waterfront park with the big four bridge, a hot air balloon, and crowds of people moving through booths
Events
Plan Ahead: Don’t miss these events happening in Louisville
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
March 30, 2026
 · 
Jeff Milby
A teal vintage tram travels on a winding track surrounded by blooming cherry blossom trees, creating a serene and picturesque spring scene.
Travel and Outdoors
Which cities share Louisville’s latitude and longitude?
Directly north, east, south, and west of LOU, cities across the world await.
March 27, 2026
 · 
Patrick Sidwell
A field of bluegrass, topped with brown seeds. A bare ridge in the distance is lined with trees.
Why are Louisville’s allergies so bad?
How plant life and geology make for a truly sneezy spring in Derby City.
March 26, 2026
 · 
Declan Lowthian
A softly lit room set up for a yoga class with green yoga mats.
Business
Shop around the block: LOUtoday’s guide to reader-recommended small businesses
Put your money where your community is and help us create a guide to small businesses by submitting your favorite local spots and sharing this page with a friend.
March 24, 2026
 · 
Declan Lowthian