Bourbon and Beyond by the numbers

The Louisville music festival pulls thousands of visitors — and tourism dollars — to Derby City.

2023-0915-Experience-Nathan Zucker-DSC_3855 (1).jpg

Last year, Bourbon and Beyond drew over 100,000 fans to the Highland Festival Grounds.

Photo courtesy Danny Wimmer Presents

If you heard “Message in a Bottle” floating on the wind last night, that would be Sting’s performance at Bourbon and Beyond.

Forecastle may be no more, but since 2017, Louisville has been home to a new flagship music festival with an appropriately Kentucky twist: Bourbon and Beyond.

The “world’s largest music, food, and bourbon festival” started with headliners Stevie Nicks, Eddie Vedder, and the Steve Miller Band in 2017. In the years since, acts like John Mayer, David Byrne, Alanis Morissette, Jack White, and Hozier have all been featured.

This year’s Bourbon and Beyond is now underway. Here’s a look at the festival by the numbers:

  • $12.5 million — The estimated economic impact of this year’s festival
  • 270,000+ — Expected attendance for Bourbon and Beyond 2024
  • 100+ — The number of musicians in the lineup
  • 5 — Number of stages at this year’s festival, two more than last year

Do you have a favorite act or memory from Bourbon and Beyond or any other Louisville festival? Let us know. We might feature your stories in a future newsletter.

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