On Friday, March 31, local caffeinated sparkling water brand Phocus disappeared from the internet. We’re talking their website, social media accounts, Amazon listings — everything.
Luckily, they only left us uncaffeinated for a day. The beverage company, which landed co-founder John Mittel on Forbes’ Next 1000 list, reappeared on Saturday, but looking much different than before.
Rapper Jack Harlow posted on his Instagram and Twitter pages a simple photo of a sleek, aluminum can with his signature on it and a caption reading “The Remedy For Writer’s Block. Available now,” tagging Phocus in each post.
A quick look at the resurfaced Phocus website reveals that the Jack Harlow version is the only flavor now available ($33.99 for a 12-pack) but, the energy drink still promises the same healthier benefits.
Not much else has bubbled up since the overnight transformation — but we’ll keep you updated.
