02.19.2024

SUBSCRIBE | REFER

Today’s Forecast

53º | 10% chance of precipitation
Sunrise 7:28 a.m. | Sunset 6:25 p.m.
Full Weather Report | Traffic Report

What’s our personality, Louisville?

What does geopsychology say about a city’s personality?

People living in the South tend to be more agreeable, but that’s not the case for Derby City. | Photo by Louisville Tourism

Does where we live have any bearing on our personalities? A growing field of psychological research called geopsychology says “yes.”

According to geopsychology, those from Louisville are likely more extroverted than their friends across the nation in, say, Sacramento, CA. And while you may have heard about that good ol’ southern charm, now there may be a form of scientific proof to back it up.

What is it?

ResearchGate defines geopsychology as “the relationship between the complex matrix of static and time-varying geophysical and geochemical variables within a locality and human behavior.”

In other words, there’s a correlation between one’s geophysical space and one’s mind. In particular, research on the “Big Five” traits — conscientiousness, agreeableness, neuroticism, openness, and extroversion — has led researchers to create a set of personality maps for the US.

Conscientiousness

Those in the South overwhelmingly display characteristics of discipline and diligence, but the map shows small spots with a high concentration of conscientious people all over the US.

Here in LOU, we tend to be more conscientious. As an efficient, organized group, it’s no surprise that we have so many thriving and exciting industries.

Agreeableness

Unlike our friends throughout Kentucky, Louisvillians tend to be a bit less agreeable, meaning we’re often more rational or critical. Use those critical talents for good by getting involved to make our city better.

Neuroticism

In Derby City, we tend to experience a bit less emotional stability and may be more stressed, nervous, or sensitive. Check out our recent wellness edition on ways to relieve stress. Wanna lean into it? We’ve rounded up the best places to cry in LOU.

Openness

In Louisville, we may be a bit more careful when making decisions, and perhaps more stubborn. Maybe that’s why we won’t back down when telling people that LOUtoday is the best way to learn about our city (you can tell them too).

Extroversion

We’re the life of the party here in Louisville. As a city of extroverts, we love getting out and about, and we’ve got your back here at LOUtoday: Check out our events page for all kinds of things to do around town each week.

Asked

How Louisville are you?

Is your personality all Louisville, or do you differ from your average local?

Take our personality test

Events

Monday, Feb. 19

Joe Bonamassa | Monday, Feb. 19 | 8 p.m. | Louisville Palace, 625 S. 4th St., Louisville | $55-$205 | Groove to this three-time GRAMMY Award-winning blues guitarist.

Wednesday, Feb. 21

“Sweeney Todd” | Wednesday, Feb. 21 | 6 p.m. | Derby Dinner Playhouse, 525 Marriott Dr., Clarksville | $47 | This award-winning musical depicts “The Demon Barber of Fleet Street” in 19th century London.
Kentucky to the World Presents: The Best of Kentucky Bourbon Series | Wednesday, Feb. 21 | 6-8 p.m. | The Whirling Tiger, 1335 Story Ave., Louisville | $50 | Hang out with other bourbon enthusiasts + buy a raffle ticket to win rare whiskey, distillery tour tickets, and more.

Thursday, Feb. 22

LPM Brew With You at Blak Koffee | Thursday, Feb. 22 | 7-10 a.m. | Blak Koffee, 1219 W. Jefferson St., Louisville | Free | Meet the new host of Louisville Public Media’s “All Things Considered,” William Padmore, over a cup of joe.
“Becoming bell hooks” | Thursday, Feb. 22 | 7-9 p.m. | Speed Art Museum, 2035 S. 3rd St., Louisville | Free | Explore the life of the Kentucky writer, who authored nearly 40 books, during this documentary.

Friday, Feb. 23

2024 USA Gymnastics Winter Cup | Friday, Feb. 23-Sunday, Feb. 25 | Times vary | Kentucky International Convention Center, 221 S. 4th St., Louisville | $20-$25 | See elite gymnasts compete for the Nastia Liukin Cup and Elite Team Cup.

Events calendar here

Click here to have your event featured.

Eat

Breakfast just got even tastier at Wild Eggs

a collage of breakfast items including pancakes, shrimp and grits, and more

Are you drooling yet, Louisville? | Photo provided by Wild Eggs

Got breakfast on your mind, Louisville? We thought so. Wild Eggs recently whipped up new menu offerings, including:

Shrimp etouffee and grits
Chicken cordon bleu skillet
Kodiak banana protein pancakes
Plus three new cocktails: The Bourbon Latte, Wild Chocolate Espresso Martini + Kentucky Mimosa

For a limited time only, catch these delicious bites at Wild Eggs. Pro tip: Mention this LOUtoday ad + receive 20% off for all early birds that come in before 8:30 a.m.

Deliciousness this way

News Notes

Announced

Paxton’s, a new men’s boutique in NuLu, will hold its grand opening on Friday, March 1, with a ribbon-cutting at 4:30 p.m. Located at 709 E. Market St., Paxton’s will offer everyday men’s fashion, from brands like St. James of London + Smith & Quinn.

Plan Ahead

Like a perennial, the Paristown Garden Show is set to return on Saturday, April 6. The free show will feature seminars on planting and cultivation + plants and flowers will be available for purchase. Want to put down roots with a booth of your own? Plant ahead and fill out a vendor form.

Arts

Louisville Visual Art is looking for artwork to be displayed on the first and second floor lobby of the AC Hotel NuLu. All pieces must be framed and hang-ready. The deadline to submit is Monday, March 25.

Fun Fact

Valentine’s Day may have passed, but love is still in the air at the Louisville Zoo. A new polar bear, named Borealis or “Bo” for short, has arrived to be a prospective mate with Qannik, who lives at the zoo. Polar bears are considered a “threatened species” with an estimated 25,000 worldwide.

Sports

A wide receiver transfer from South Alabama might be the next star for Louisville football in 2024. Get game coverage, analysis, insights, interviews, and more from local Cards experts with Locked On’s daily podcasts.

Biz

ICYMI: Registration is now open for Focus Louisville’s spring sessions, scheduled for March 21-23 and June 20-22. Interested in this two-and-a-half-day experience? Secure your spot and save $100 with the code LOUToday100.*

Fact or Fiction

Heart disease is the leading cause of death for women in the US. See the answer and learn how to protect your heart with the Women’s Heart Program at UofL Health – Heart Hospital.*

The Buy

The Buy 2.19.24 (Affiliate + Six & Main)

A stylish new collar or leash from Six & Main’s collection for your dog to sport during their favorite time of day (walk time).

Share LOUtoday

Share the good news. Get rewarded.

Have someone who needs to stay in the know? Get amazing rewards for every new subscriber you bring by sharing your unique referral link (below).

Facebook

Twitter

{{profile.vars.rh_totref_17}} friends are looped into all things local because of you.

Claim your rewards

The Wrap

Today’s edition by:
Jeff

From the editor

Louisville’s geopsychology is an interesting one. Do we reflect more values associated with our southern neighbors? Or are we a more midwestern city?

Either way, it’s clear Derby City is right on the border of those two regions. So, in my opinion, it’s high time someone brought back the sign calling Louisville the “Gateway to the South.”

Missed our previous newsletter?

›

Send Us A Scoop, Question, or Feedback

Content marked with an * is paid advertising. Content marked with an ^ is created by our content studio. The company may also generate commission from affiliate links in the newsletter.

Change your preferences or unsubscribe here.

P.O. Box 2505, Greenville, SC 29602

ADVERTISE | CAREERS | ETHICS | PRIVACY | THE BUY