6AM City In-house

10 years of Louisville’s Misc. Goods Co. 🃏

Celebrating 10 years of Louisville’s Misc. Goods Co.
A man wearing a pale green button up shirt with medium length brown hair and beard sits with a white coffee mug inside a wood-paneled diner.
Tyler Deeb started Misc Goods Co. in 2012 with a deck of playing cards. | Photo by Jonathan Robert Willis
10 years ago this month, Louisvillian Tyler Deeb launched a Kickstarter campaign for a deck of playing cards he designed while unemployed. Now, a decade later, his online, practical product brand Misc. Goods Co. has expanded to include more than 25 other goods with 100 variations like leather wallets, ceramic flasks, incense + more.

A blue, gold, and black box that holds a deck of playing cards is open at the top with various cards from the deck surrounding it.

Tyler released a special edition, full color deck to celebrate 10 years of his business.

Photo provided by Misc. Goods Co.


Tomorrow, Oct. 28, Misc. Goods Co. is hosting a dinner party (6:30 p.m.- midnight) at Quills Coffee on Main Street to celebrate the feat. The dinner will showcase five courses prepared by Pizza Lupo’s Chef Max Balliet, who’s responsible for creating the best pizza crust in LOU, as well as an open bar, specialty cocktails, a DJ, pop-up store, and artful storytelling. Tickets start at $45.

We got the chance to catch up with Tyler and ask him 8 questions about Louisville + the last 10 years of Misc. Goods Co. Keep reading to find out how it all started with a deck of playing cards and the last three things he did locally.

What’s the most important lesson you’ve learned about starting your own business these past 10 years?

The most important thing about starting a business, in my opinion, is that you have to love it. Your work needs to energize you. It needs to be the thing that gets you out of bed in the morning. If you start counting your hours, it will eat you up.

Name 3-5 other local leaders, influencers, or movers + shakers you’re watching in Louisville.

Max Balliet of Pizza Lupo, Colleen and Margaret Clines of Anchal Project, my brother Coury Deeb of Nadus Films, Sarah Height and Chelsea Moore of Breeze Wine Bar, and my wife, Noel Deeb of El Bread Shop.
6 MORE QUESTIONS
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Thursay, October 27
  • Lindsey Buckingham | Thu., Oct. 27 | 7:30 p.m. | Brown Theatre, 315 W. Broadway, Louisville | $40.00 - $80.00 | Catch this legendary musician — best known as the lead guitarist and male lead singer of Fleetwood Mac — perform his hits live.
Friday, October 28
  • DAQ to the Future Part II: A Rum-Fueled Halloween Party | Fri., Oct. 28 | 9 p.m.-3 a.m. | The Merryweather, 1101 Lydia St. | Free | Dress as your favorite “Back to the Future” character — we’ve got dibs on the Doc — and dance to tunes from DJ Spring Break + themed food and drinks.
  • Louisville Book Festival | Fri., Oct. 28-Sat., Oct. 29 | 10 a.m.-6 p.m. | Kentucky International Convention Center | Free with registration | Celebrate literacy love at this festival with readings, workshops + more.
  • Kentucky Waterfall Competition | Fri., Oct. 28 | 6 p.m. | Hi-Wire Brewing, 642 Baxter Ave. | Free to attend | Calling all well-groomed mullets, it’s showtime — enter this hairstyle competition for ultimate mullet bragging rights + a $35 prize and a swag bag.
Saturday, October 29
  • Hayride on the Hill | Sat., Oct. 29 | 2:30-5:30 p.m. | Shawnee Park , 4501 W. Broadway, Louisville | Free | See the fall foliage on this hayride through a car-free Cherokee Park.
  • Ultimate Halloween Fest & Parade | Sat., Oct. 29 | 12-11 p.m. | Paristown, 731 Brent St. , Louisville | $0.00 - $5.00 | After a two-year hiatus, the Halloween parade is back and will start at 6 p.m. along Broadway and end in Paristown for a ticketed afterparty.
  • Hallow Queen | Sat., Oct. 29 | 8 p.m. | Headliners Music Hall | $15 | Get ready to scream Queen as Derby City’s yacht rock cover band Tony and the Tan Lines transforms into a 1970s rock legend.
Sunday, October 30

We have a monthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.
100+ MORE EVENTS
6AM City In-house

Weather
  • 62º | Sunny | 10% chance of rain
Announced
  • Louisville’s garage punk band White Reaper announced a 2023 tour and a hometown show made the cut. The group will play on Sat., March 25 at Headliners Music Hall + tickets go on sale Friday. Listen to a teaser of the new album, “Asking For A Ride,” which drops on Fri., Jan. 27. 🎸
Open
  • A new indoor foam combat arena — think Nerf blasters — is now open at 5622 Bardstown Rd. in Fern Creek. Foam Warriorz also offers private parties, a video gaming area, axe throwing, an arcade + more. Watch a preview of its giant, orange sumo suits for its sumo wrestling attraction.
Coming Soon
  • The second Derby City location of the regional chain restaurant, Big Bad Breakfast, is set to open on Tues., Nov. 15 at 5050 Norton Healthcare Blvd. in the former Corbett’s: An American Place. Diners will enjoy the same menu staples — like scratch-made biscuits — as the first location on Barret Avenue, which opened in February. 🍳
Civic
  • Fall foliage is in full effect, which also means it’s time for a few street sweeping reminders. Metro street sweeping vehicles are not designed to collect large amounts of leaves, so be sure not to rake them into the street or gutters. Get street sweeping reminders — just enter your address.
Louisvillian
  • Colonel Sanders is dressing up as David Bowie for Halloween. Squallis Puppeteers, Louisville’s nonprofit puppet company, shared photos of the Kentucky fried icon wearing Starman’s famous blue + red lightning bolt — and the larger-than-life puppet will make an appearance during the My Morning Jacket show at the KFC Yum! Center Saturday night. ⭐
Sports
  • Swoosh, there it is. The University of Louisville’s women’s basketball player Hailey Van Lith earned the Preseason All-American honors from The Athletic yesterday morning. It’s the third preseason award — which recognizes her as a top shooting guard — she has received ahead of the 2022-2023 season. 🏀 (University of Louisville Athletics)
Cause
Shop
  • Looking to relieve muscle soreness without dropping $150+ a month on a deep tissue massage? Enter: the RENPHO massage gun. It has 17,000+ five-star reviews and is on sale for $99 (down from $249) for a limited time.*
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These window displays are boo-tiful

2 spooky storefronts in Louisville, KY
LOUtoday: Storefront GIFS
Visit these two local businesses decorated for Halloween. | Images by LOUtoday
We love getting into the Halloween spirit as much as the next ghoul, but we especially love when local businesses join in on the fun.

So here are two businesses full of tricks and treats from the outside to the inside.

🎃 Muth’s Candies, 630 E. Market St.
Since 1921, this candy store has been home to the Louisville-invented Modjeska, but during prime candy season, it turns up the spooky meter when it comes to window displays.

Candy corn + gummy worm tombstones stick up out of faux grass marking chocolate bar graves to the right, while a witch stirs a cauldron of taffy to the right.

🎃 Plumbers Supply Co. Showroom, 1000 E. Main St.

If you ever wanted to know what your dream bathroom might look like haunted, then swing by this showroom on Main Street.

Skeletons clad in witches’ hats lure you into cobwebbed luxury bathroom displays filled with jack-o-lanterns, fall leaves, floating witches’ hats, and one bag of bones enjoying a bath.
6AM City In-house
THE WRAP

Today’s issue was written by Senior City Editor Katie.

Editor’s pick: Before White Reaper became a world touring band that opens for music stars like The Killers, Weezer, and Billy Idol, I got the chance to interview them in 2015.

I met the four of them — this was before Hunter Thompson was in the group — just as they had come off the road from one of their first tours at Bluegrass Brewing Company downtown, because the twins, Nick and Sam Wilkerson, had just turned 21 and wanted to exercise their new drinking freedom.

I dug up the Q+A for your reading pleasure.

Missed yesterday’s newsletter? Learn the history behind Louisville’s Chenoweth family.
Connect with us.

Editorial: Sarah Shadburne, Katie Molck, Jessalin Heins-Nagamoto, Kaylee Holland, Ashlea Hearn, Emily Shea | Send us a scoop, question, or feedback.


Sales: Mandey Lee | Advertise with us.


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