What’s your morning coffee order? It says a lot about you. But did you know that it can also be a clue as to what generation you’re from?
At least that’s what Heine Brothers Coffee thinks. And they would know — they’ve been in the coffee biz since 1994, serving hundreds of thousands of sustainably-brewed coffee drinks to Kentuckians across the region.
“We’ve definitely noticed a correlation,” says Heine Brothers Marketing Director Will Hixson. “People are passionate about their drinks and defining their generations.”
If your curiosity is piqued — same. Here’s what we think every generation would be as a Heine Brothers coffee order:
Baby Boomers (1946-1964): Black coffee
The classic coolness of black coffee is perfect for both practically-minded adults, and those who still have a little hippie or beatnik inside them.
Gen X (1965-1980): Hot latte with regular milk
Got Milk? The famous advertising campaign was launched in 1993 as the first wave of Gen Xers hit the workforce, making the latte the perfect symbol of their adulthood.
Millennials (1980-1994): Matcha Latte with almond milk
Millennials are the first generation to bring dairy alternatives mainstream and make wellness culture a trend. So, a Matcha Latte with almond milk just feels right.
Zillennial (1995-1997): Iced Lavender Honey Latte with oat milk
By combining Gen Z’s love of all things iced with the millennial dairy alternative latte, the Zillennial gets the best of both worlds.
Gen Z (1998-2012): Raspberry White Mocha Iceberg
“Gen Z is giving major Iceberg vibes,” says Will.
Heine Brothers’ Iceberg drinks are fully frozen, making them the most quintessentially Gen-Z item on the menu.
In fact, Gen Z has even inspired the business to explore “more fun and unique offerings,” explains Will. In recent years, Heine Brothers has added more creative, flavor-forward options (Racing Lavender Boost and Toasted Coconut Cold Brew) to their typical roster of coffee brews. But don’t worry — the old classics aren’t going anywhere.
Thirsty? Use the button below to use their handy app to get your Heine Brothers caffeine fix ASAP. Download the app.
