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Pantone Color of the Year aesthetics in Louisville

Peach Fuzz is the name, and color is its game.


Louisville’s sunsets often take on a peach fuzz-esque glow.

The color experts from the Pantone Color Institute have spoken. Peach Fuzz — aka PANTONE 13-1023 — is the 2024 Color of the Year.

The company said it chose Peach Fuzz, a hue that lands somewhere between pink and orange, because of its warm radiance, modern elegance + it “captures our desire to nurture ourselves and others.”

LOUtoday_Pantone color of the year

Peach Fuzz is a heartfelt peach hue Pantone says brings a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration.

Image via Pantone

We think we can all agree, it does give us that warm, fuzzy feeling inside.

With Peach Fuzz on the brain, we decided to put together a deck of Louisville aesthetics that embody the Color of the Year — from stunning skyline pics to local businesses.

Every December, Leatrice Eisman, executive director of the Pantone Color Institute, and her team select a hue to rule them all — from her converted RV garage office in the desert we might add.

Pantone, a New Jersey-based company known for its universal color language for designers and manufacturers, has been picking a Color of the Year since 1999. To find the shade, the research team scours the world for new color influences. It pulls inspiration from fashion runways, new kid’s animation movies + art museums — to name a few — and considers socio-economic conditions.

Fun fact: The first color to be chosen was Cerulean Blue.

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