07.13.2023

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95º | Partly cloudy | 4% chance of rain | Sunrise 7:04 a.m. | Sunset 8:25 p.m.

The generations as Heine Brothers coffee orders

Presented by a LOUtoday Partner

edgy portrait image of a young man inside a grafitti-covered construction tube drinking coffee

As part of their sustainability efforts, Heine Brothers Coffee purchases beans years in advance from Coop Coffees (a co-op they co-founded in 1999), which helps farmers by keeping demand sustainable, predictable, and ecologically accountable. | Photo by Heine Brothers Coffee

What’s your morning coffee order? It says a lot about you. But did you know that it can also be a clue as to what generation you’re from?

At least that’s what Heine Brothers Coffee thinks. And they would know — they’ve been in the coffee biz since 1994, serving hundreds of thousands of sustainably-brewed coffee drinks to Kentuckians across the region.

“We’ve definitely noticed a correlation,” says Heine Brothers Marketing Director Will Hixson. “People are passionate about their drinks and defining their generations.”

If your curiosity is piqued — same. Here’s what we think every generation would be as a Heine Brothers coffee order:

Baby Boomers (1946-1964): Black coffee

The classic coolness of black coffee is perfect for both practical-minded adults, and those who still have a little hippie or beatnik inside them.

Gen X (1965-1980): Hot latte with regular milk

Got Milk? The famous advertising campaign was launched in 1993 as the first wave of Gen Xers hit the workforce, making the latte the perfect symbol of their adulthood.

A Heine Brothers Coffee barista waves from behind the cafe counter. — Heine Brothers Coffee is in the business of creating experiences, from great service to unique, creative drinks that push the boundaries of coffee.
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Photo by Heine Brothers Coffee

Millennials (1980-1994): Matcha Latte with almond milk

Millennials are the first generation to bring dairy alternatives mainstream and make wellness culture a trend. So, a Matcha Latte with almond milk just feels right.

Zillennial (1995-1997): Iced Lavender Honey Latte with oat milk

By combining Gen Z’s love of all things iced with the millennial dairy alternative latte, the Zillennial gets the best of both worlds.

Gen Z (1998-2012): Raspberry White Mocha Iceberg

“Gen Z is giving major Iceberg vibes,” says Will.

Heine Brothers’ Iceberg drinks are fully frozen, making them the most quintessentially Gen-Z item on the menu.

In fact, Gen Z has even inspired the business to explore “more fun and unique offerings,” explains Will. In recent years, Heine Brothers has added more creative, flavor-forward options (Racing Lavender Boost and Toasted Coconut Cold Brew) to their typical roster of coffee brews. But don’t worry — the old classics aren’t going anywhere.

Thirsty? Use the button below to use their handy app to get your Heine Brothers caffeine fix ASAP.

Download the app

Asked

Which generation are you from? Did we get yours right? What about the others?

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Events

Thursday, July 13

Pups and Pints | Thursday, July 13 | 6-10 p.m. | Gallant Fox Brewing, 2132 Frankfort Ave., Louisville | The first 25 people at this doggie outing get a free beer glass.

Friday, July 14

Gonzofest Louisville | Friday, July 14-Saturday, July 15 | 9 a.m.-11 p.m. | High Horse, 1032 Story Ave., Louisville | Attend the 10th and final edition of this festival dedicated to Hunter S. Thompson.

Saturday, July 15

Barret Avenue Block Party | Saturday, July 15 | 12-9 p.m. | Barret Avenue, Between Highland and Winter Avenues, Louisville | Free | Head to this small business district to shop from local vendors + enjoy food trucks, a DJ and a dunk tank.
St. Gabriel Festival | Saturday, July 15 | 5-11 p.m. | St. Gabriel the Archangel Catholic Parish, 5505 Bardstown Rd., Louisville | Free | Grab a chicken dinner + enjoy inflatables, games, and live music.
Santa Surf Silent Disco | Saturday, July 15 | 9 p.m. | Falls City Brewing, 901 E. Liberty St., Louisville | $10 | Come dressed for the beach or a holiday party and dance like no one is listening.

Sunday, July 16

Louisville Anime-Fest | Sunday, July 16 | 10 a.m.-5 p.m. | Triple Crown Pavilion, 1780 Plantside Dr., Jeffersontown | $20 | Peruse exhibitors showcasing anime candy, magazines, toys, video games, and more.

Monday, July 17

Beyoncé | Monday, July 17 | 7 p.m. | L&N Federal Credit Union Stadium, 2800 S. Floyd St., Louisville | $58.50-$509 | See Queen Bey on her Renaissance World Tour.

Wednesday, July 19

Free Movie Night: “Hairspray” | Wednesday, July 19 | 8:30 p.m. | Iroquois Amphitheater, 1080 Amphitheater Rd., Louisville | Free | Dress in your 1960s best and sing along to tunes from this musical.

Events calendar here

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News Notes

Announced

Prost! A new Oktoberbest celebration, Steins on Main, is coming to the downtown RePurposed lot on Saturday, Sept. 30. The traditional Bavarian festival will host seven local breweries + have German-inspired food, games, and music. Proceeds from the free event will benefit the Coalition for the Homeless.

Civic

Louisvillians will have six opportunities this month to give input on the city’s government model recommendations made by the Louisville Comprehensive Review Commission. Topics include the role and duties of the mayor + Metro Council, tax powers, and distribution of governmental services. Speakers must register in person 30 minutes before the meetings.

Health

Baptist Health approved plans for an $11.7 million hybrid emergency room and urgent care clinic in Fern Creek. Construction on the new 11,000-sqft facility is expected to break ground later this summer or early fall. (Louisville Business First)

Festival

You say potato, we say St. Matthews Potato Festival. Last year, St. Matthews revived its historic festival dedicated to the starchy tuber. On Saturday, Aug. 5, it will return again to Community Center Park. Country artist JD Shelburne will headline the event with spud-themed tournaments, decorations, games, and food.

Arts

For the fourth time in 20 years, Gallopalooza — aka the sidewalk Derby — will return. The public art initiative will put 150 horse statues on display from April through October of next year. Each one will be designed by area artists and sponsored by local businesses.

Sports

The 2023 Dirt Bowl season at Shawnee Park is underway. Started in 1969, it’s the second-oldest annual summer basketball league in the US. Spectators are welcome to watch teams play every weekend up to the championship game on Sunday, Aug. 6. The defending Dirt Bowl champ is Newburg’s Da Naybahood.

Try This

You’re invited to Yoga & Brews, hosted by Wel at Humana, at Ten20 Craft Brewery on Saturday, July 22 at 10 a.m. Come for the movement, stay for the mingling. Register for the free rooftop yoga experience + sign up for their monthly newsletter, so you don’t miss any future events.*

Eat

Looking for a quick and delicious dinner in under 20 minutes? Try Kroger’s Sheet Pan Shrimp and Corn Tacos — a bright and flavorful summer dish that’s easy to prep, cook, and clean up.*

Finance

Everyday investors profit from a $45 million Banksy collection (yes, the Banksy) thanks to Masterworks, who last sold one of the artist’s works at a 32% net gain. Masterworks has completed 13 exits (all profitable), with three recent sales delivering net annualized returns of 17.8%, 21.5%, and 35%. LOUtoday readers can skip the waitlist to join.†*

Shop

Parking your car on sunny streets while running errands around town? This No. 1 bestselling sunshade keeps your car’s interior cool and minimizes rays.*

† See important Masterworks disclosures.

Biz

🏢 The fax of life

New coworking space opening in a downtown high-rise

Regus centers are one of four office brands by IWG. | Image by IWG

A fourth Regus office center by International Workplace Group (IWG) will soon be open in the 22-story Waterfront Park Place building, which is easily recognizable by its green windows.

The new 4,000-sqft workspace will occupy the first floor of the 76-unit condominium at 222 E. Witherspoon St. across Waterfront Park’s Great Lawn.

IWG’s Regus center brand offers 24/7 private, coworking, and virtual offices + meeting rooms.

Here’s a breakdown on pricing for a 24-month contract:

Lounge, $109 per month — WiFi, printer, scanner, photocopier, and meeting room access
Coworking, $119-$269 — All of the above + a desk in a shared office or open floor plan
Office, $225-$549 — All of the above + a furnished private office

The Witherspoon location will also have onsite parking + once you’re a member, you can visit any Regus business lounge in the world.

IWG has three other Regus locations in Louisville and operates 3,500 offices around the world.

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The Wrap

Today’s edition by:
Katie

From the editor

Cottage cheese has racked up more than 400 million views on Tik Tok thanks to users sharing recipe videos using it to make a mustard dipping sauce — and even ice cream. Sorry, Lennie.

But don’t worry, the WDRB news anchors hopped on the dairy wagon and tried the new health food trend so you don’t have to.

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