Plus, Electric Ladyland is closing
 
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Sunrise 7:33 a.m. | Sunset 7:36 p.m.
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🎸 Battle of the bands

Melissa Etheridge performing live on stage
Melissa Ethridge performed at this year’s Bourbon and Beyond. | Photo by Steve Thrasher
It was a record breaking weekend for one of Louisville’s biggest music festivals — 210,000 people attended Bourbon & Beyond this year. But the fun’s not over yet — festival-goers are now gearing up for the 10th annual Louder Than Life.

With a few days in between to re-charge, we decided to compare the back-to-back festivals — here’s how they stack up against one another.

Bourbon & Beyond

  • First year: 2017
  • First headliners: Stevie Nicks, Eddie Vedder, Steve Miller Band
  • First year’s attendance: 50,000
  • This year’s headliners: Sting, Dave Matthews Band, Zach Bryan, Tyler Childers
  • This year’s attendance: 210,000
Founder Danny Wimmer said in an interview during the inaugural year that he wanted to highlight “the similarity of the handcraftsmanship required to be a master distiller, a great chef, and a performing musician.”

The culinary portion of the festival that year started just as strong as the music with demos by five-time James Beard winner Tom Colicchio and “Top Chef’s” Carla Hall, along with Louisville chef Edward Lee.

Louder Than Life

  • First year: 2014
  • First headliners: Judas Priest, Korn, Stone Temple Pilots, Limp Bizkit
  • First year’s attendance: 36,000
  • This year’s headliners: Slipknot, Slayer, Mötley Crüe, Korn
  • This year’s attendance: 170,000+ (expected)
Touted as “North America’s loudest rock festival,” the first four Louder Than Life festivals were held in Champions Park. Attendance more than doubled between 2017 and 2019 — from 60,000 to 128,000 — as the festival moved to the Highland Festival Grounds.

Here are some highlights you can look forward to at the 10th Louder Than Life this weekend:
  • Disturbed singing alongside local musician Katelyn Webb, who will perform Ann Wilson’s part in the song “Don’t Tell Me.
  • Korn’s return to the headlining stage — they were at the first festival, too.
  • Gojira, who performed at the opening ceremony of this year’s Olympic Games.
 
Asked
 

Who headlined at the 2018 Louder than Life?


A. Guns N’ Roses
B. GWAR
C. Rob Zombie
D. Nobody
 
Higginbotham Insurance and Financial Services
 
Events
 
Tuesday, Sept. 24
  • Beginner Bellydance Fusion | Tuesday, Sept. 24 | 6:30-7:30 p.m. | 8129 New La Grange Rd | $20+ | Shimmy the stress away with this no-experience-necessary class — hip scarves are provided.
Wednesday, Sept. 25
  • Marshall Sanborn | Wednesday, Sept. 25 | 5 p.m. | Guy Fieri’s Smokehouse | Price of purchase | See a local artist performing on the patio while you enjoy bourbon specials.
  • Comedy Open Mic | Wednesday, Sept. 25 | 7:30 p.m.-9:30 p.m. | The Caravan Comedy Club | $5 | See local comics and out-of-town guests crack jokes, or sign up to do a set of your own.
Thursday, Sept. 26
  • Book Club: “Parable of the Sower” | Thursday, Sept. 26 | 6:30-8:30 p.m. | Doc Crow’s | $7.50+ | Discuss the sci-fi classic by Octavia Butler with other readers at this monthly club.
  • The String Cheese Incident | Thursday, Sept. 26 | 7 p.m. | Louisville Palace | $49.50+ | Join this Colorado jam band for a live show + stay for the after party at the Mercury Ballroom.
Friday, Sept. 27
  • Club XCX | Friday, Sept. 27 | Headliners Music Hall | $12 | It’s still brat summer at this 18+ dance party.
Click here to have your event featured.
 
Louisville Ballet
 
News Notes
 
Closing
  • Record + smoke shop Electric Ladyland is closing after ~50 years in business. The Bardstown Road building is listed for sale at $2 million, and the business will close once it is sold. Medical marijuana companies are reportedly eyeing the location ahead of legalization next year. (Louisville Business First)
Read
  • The Campaign for Southern Equality is hosting a launch event for the new book “Trans Kids, Our Kids” this Thursday, Sept. 26. Head to Carmichael’s Bookstore on Frankfort Avenue at 7 p.m. for a reading, panel discussion, and Q+A. The event is free, but you can RSVP.
Award
  • North of Bourbon on Goss Avenue was named one of America’s Best Bourbon Bars by The Bourbon Review. Celebrate the final week of Bourbon Heritage Month with its happy hour Tuesday-Saturday, 3:30-5:30 p.m., or check out our guide to LOU’s other happy hours.
Ranked
  • Do it for the ‘gram. Bardstown ranked No. 19 on a recent list of the “100 Most Instagrammable Towns in America.” We tested that claim back in June with our visit to Chicken Cock Whiskey, and it checks out.
Feel Good
  • How’s this for a cat video? The Louisville Zoo is taking votes for a name for its new tiger cub, born earlier this year. There are three options: Satu, Saya Sambal, and Kaji. Vote once each day through Tuesday, Oct. 8.
Plan Ahead
  • Waterfront Wednesdays might be over, but that doesn’t mean you have to stop boogieing. The Louisville Downtown Partnership is hosting a Halloween-themed silent disco on the Big Four Lawn on Friday, Oct. 25 at 7 p.m. Enjoy three listening stations, visual effects, and food + drinks at this free event.
Sports
  • The Cards are prepping for a game against Notre Dame after their first ACC victory over Georgia Tech. Get game coverage, analysis, insights, interviews, and more from local experts of the Cardinals with Locked On’s daily podcasts.
Drink
  • Angel’s Envy recently introduced the first new addition to its Signature Series in over a decade: Angel’s Envy Triple Oak. Starting as a Kentucky Straight Bourbon Whiskey, Angel’s Envy Triple Oak is finished in a blend of Hungarian, Chinkapin + French oak barrels, sitting at 92 proof (46% ABV). Cheers, Louisville.*
Biz
Number
 
 
Giveaway
 

A master distiller sweepstakes

Freddie Johnson Giving Buffalo Trace Distillery Tour in Stillhou
Buffalo Trace offers distillery tours — and of course they include samples. | Photo courtesy Buffalo Trace
You’ve probably heard the title “Master Distiller” — we are in bourbon country, after all — but what does that role entail?

While there’s no official definition or certification for the title, master distillers manage every step of the bourbon-making process, from concocting the mash to determining how long spirits spend aging in barrels. If you’d like to get a closer look, now’s your chance.

You can enter to spend a “Day in the Life” with Buffalo Trace Distillery’s Master Distiller Harlen Wheatley. Here’s a taste of what you + one guest can expect if you win the sweepstakes:
  • One-night stay at Buffalo Trace’s on-site lodge
  • Tasting from the 2023 Buffalo Trace Prohibition Collection
  • One-night stay at a hotel right here in LOU
  • Transportation to-and-from the Frankfort distillery
  • Two $100 gift cards to the Buffalo Trace gift shop
See the full rules + enter to win through Monday, Sept. 30.
 
The Buy
 
This Halloween ghost coffee mug — it’s a great “thinking of you” gift for a friend this fall, or a sweet way to add cheer + seasonal flair to your own coffee ritual.
 
 
The Wrap
 
Declan Lowthian.jpg

Today’s edition by:
Declan

From the editor
Attention cyclists — Bike Louisville announced a new round of bike racks being installed around LOU yesterday. You can now secure your ride at Climb NuLu on East Market Street, the Sister Visitor Center Choice Food Pantry on West Market Street, and Sunergos Coffee on Norris Place.

You can request bike racks be installed at a new location through Bike Louisville’s website.
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