Plus, armadillos in Bernheim Forest.
 
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Sunrise 6:49 a.m. | Sunset 8:47 p.m.
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Try this new LOU gin

Meet Louisville’s newest spirit, West End Gin
two bottles of gin against a greenish blue background
The West End Gin logo is designed by local artist Sage Guillory. | Photo by Michael Devaney
Louisville might be Bourbon City, but there’s always a little more room in the liquor cabinet.

West End Gin is a new drink brand launched by Dr. Dawn and Stacey Wade, the husband + wife team of the Louisville/Atlanta-based marketing agency NIMBUS.

West End Gin launched with two expressions. The original is a citrus-forward gin made with juniper, citrus peel, lemon verbena, and cardamom. The Rose Ann is a more floral recipe made with rosebud and fenugreek.

It’s created and bottled right here in Louisville, and the Wades are keen on keeping it grounded in the community. For every bottle sold, $1 will be donated to communities in Louisville and beyond.

Right now, that support is directed to the West End School, a scholarship-based independent school serving boys in grades K-8. West End Gin launched by giving $10,000 to the school, but the Wades don’t plan to stop there.

“I didn’t grow up in Louisville,” Dr. Dawn Wade said at the brand’s launch event. Unlike her husband Stacey, who is from Louisville, Dr. Wade is from Louisiana. “There’s a West End in every city.” As West End Gin expands, the money generated will be directed to other communities to create more opportunities.

“I know my parents tried their best to give me a good life,” said Wade. “What they lacked was opportunity.” She hopes West End Gin can be a catalyst for creating opportunities in Louisville and beyond.

West End Gin is now available in stores like Waterfront Wine + Spirits, Liquor Barn, and The Wine Rack at $39.99 a bottle.

Ready to mix it up with West End Gin? Try these recipes:

White Negroni
  • 1.5 oz. West End Gin
  • .75 oz. part Lillet blank
  • .75 oz. dolin vermouth blanc
  • 2 dashes of orange bitter
Red Light Special
  • .5 oz. rose syrup
  • 1 oz. lime juice
  • 2 oz. West End Gin Rose Ann
  • 1 oz. rosé
  • small splash of rose water and lime wheel for garnish
Asked

Where was gin invented?
A. England
B. Holland
C. India
D. Macedonia
We'll take your guess over ice
 
Events
Wednesday, Aug. 7
  • Sunset Music Series | Wednesday, Aug. 7 | 6-9 p.m. | Waterfront Botanical Gardens | $24-$50 | Listen to the Carly Johnson Jazz Quartet to kick off the gardens’ Sunset Music Series.
Friday, Aug. 9
  • Downtown Drive-in | Friday, Aug. 9-Friday, Oct. 11 | 7:30-10:30 p.m. | Brown Forman Amphitheater | Free | Bring your little minions to catch the 2010 animated classic, “Despicable Me.”
Saturday, Aug. 10
  • 502 Fest | Saturday, Aug. 10 | 12 p.m. | Breslin Park | $10 | Local artists and bands take the stage while you shop vendors, crafts, food + drink.
Sunday, Aug. 11
  • Sonic Sundays | Sunday, Aug. 11 | 3-6 p.m. | Copper & Kings | Free | This concert series takes place the second Sunday of each month through October — this month Louisvillian violinist Ellie Ruth will perform.
Events calendar here
Click here to have your event featured.
 
Community

💧 Celebrate Louisville’s own award-winning Pure Tap®

a gif featuring an image from a pure tap community event and one at the water treatment facility
Did you know Louisville Water has two of the top 19 water treatment plants in the country? | Photos courtesy of Louisville Water; GIF by LOUtoday
ICYMI, it’s National Water Quality Month. Louisville Pure Tap® is celebrating with a jam-packed week of events, including:
  • Tuesday, Aug. 6 | 6:35 p.m. | Tapper will throw out the first pitch at Louisville Slugger Field (Louisville Bats vs. Charlotte Knights)
  • Wednesday, Aug. 7 | 11 a.m.-1 p.m. + 5-7 p.m. | Walking Wednesday at the Crescent Hill Reservoir
  • Friday, Aug. 9 + Saturday, Aug. 10 | St. Joe’s Picnic celebrates 175 years
  • Sunday, Aug. 11 | 12-5 p.m. | Visit Louisville Water Tower to learn the history of your drinking water
Stay hydrated, Louisville
News Notes
Biz
  • Lexington-based construction company Dean Builds is opening a new office in LOU. The construction management + general contracting company built Lexington’s Gatton Park, the Keeneland Chalet and Operations building, plus projects with UofL. The new office is at 9901 Linn Station Rd.
Eat
  • Louisville startup The Nori Project will be installing Japanese-style vending machines around LOU soon. The machines keep dishes like salmon or rice and broccoli cold, but warm them up in about 45 seconds before dispensing them. The first machine is at Story, a coworking space in NuLu. (Louisville Business First)
Civic
  • Vision Zero Louisville is seeking public feedback on speeding in Derby City. If you have a story or experience with speeding — or ideas for some solutions — you can submit your thoughts before Monday, Sept. 30. The results will be used to develop Louisville’s first Speed Management Plan.
List
  • Louisville Business First announced its 40 Under 40 Hall of Fame inductees for 2024. Honorees include Sandra Frazier, founding member of Tandem Public Relations + Jimmy Kirschdorfer Jr., co-owner of Valhalla Golf Partners. Previous inductees include Mayor Craig Greenberg, Governor Andy Beshear, and the new Muhammad Ali Center CEO DeVone Holt. (Louisville Business First)
Outdoors
  • Bernheim Forest’s natural areas team has captured photos of armadillos living deep in the forest’s interior. The presence of nine-banded armadillos was confirmed last year as the species’s range expands north. The species is tough to spot — their burrows are up to seven feet deep.
Number
  • 51. That’s how many black-footed ferret kits have been born at the Louisville Zoo so far in 2024. Black-footed ferrets were declared extinct in 1979 before a small population was discovered in Wyoming. Kits born in Derby City will be released into the wild as part of a species survival plan.
Shop
  • Who’s ready for Summerween? Caufield’s Creepfest is creeping up this Saturday, Aug. 10, 10 a.m.-7 p.m. at its Main Street storefront. Shop over 40 local vendors, join costume contests for adults or pets, and chow down on spooky snacks from two local food trucks.
Sports
  • Will the Cardinals football team be able to overcome its trap games this season? Get game coverage, analysis, insights, interviews, and more from local experts of the Cardinals with Locked On’s daily podcasts.
Olympics
  • The 2024 Summer Olympics are happening now in Paris, France — you can follow along with Team USA and some of our favorite local athletes via WHAS11‘s coverage.
    Older Adults
    • Calling all adults 55+: Explore what’s next in retirement by volunteering with AmeriCorps Seniors RSVP. Use your skills to enrich lives, gaining physical, mental, and social benefits. (You might even forge new friendships while helping someone to a doctor’s appointment.)*
     
    Olympics

    Let’s discus Louisville at the Olympics

    Who’s representing Louisville in the Olympics?
    An upwards view of the Eiffel tower decorated with the Olympic Rings
    Oui wish we were here. | Photo by Shea Stapley
    Like the rest of the world, we’ve been glued to the Olympics to watch the best of the best swim, run, surf, tumble, and poke each other with little swords in pursuit of the coveted podium. And some of them are from right here in LOU.

    We’ve already covered sprinter Yared Nuguse and breaker Sunny Choi, but now we’re taking to the track and field to highlight another Louisvillian going for the gold.

    Jayden Ulrich, Track and Field
    This UofL athlete competed in the discus throw for Team USA, becoming the first athlete in Cardinal history to represent the red, white, and blue at the Olympics in Track and Field.
    More Louisville Olympians
    The Buy

    The Buy 8.05.24 (Affiliate)
    Bedsheets you won’t sweat through. We got you a deal on a sheet set that’s crisp, cool, and made with overheated sleepers in mind. Bonus: They’re also wrinkle-resistant and hypo-allergenic. Enjoy cooler nights, sleepers.
    More worth The Buy
     
    The Wrap
     
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    Today’s edition by:
    Declan
    From the editor
    The Kentucky State Fair is less than two weeks away — and it’ll be my first time attending. I want to make sure I get the full experience, so let me know your State Fair must-sees.
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