10.09.2023

Today’s Forecast

50º | Sunny | 2% chance of rain | Sunrise 7:38 a.m. |
Sunset 5:23 p.m.

🥛 Got milk? Adam does.

Louisville barista sells 1,000+ cups of milk

Man in a blue shirt pouring milk into a plastic cup.

Adam believes anything is possible if you put your mind to it and have a supportive following. | Photo by LOUtoday

Heine Brothers Coffee barista Adam Hill can teach us a thing or two about achieving goals — and he has the posters to prove it.

Inside the Clifton location, there’s a cluster of hand-drawn accolades representing Adam’s milestones on his legendairy journey to selling 1,000 cups of milk. A goal he created when he started working there in the fall of 2021 — and a goal he reached a few weeks ago.

But before Adam was a barista with a “milk the support” wall, he was just a customer who, well, really liked milk.

“It’s my favorite drink,” Adam said. “It’s my main order at a coffee shop. I get a cup of milk with a cup of coffee.” Because of Adam Heine Brothers was selling a lot of milk, but that all changed when he turned his hangout place into his place of work.

Plastic cup of milk on a table — Adam counted dairy, oat, almond, and soy milk toward his goal, which cost ~$3.02-$3.24 per cup.
|
Photo by LOUtoday

Shocked by the dip in milk sales after he stepped behind the coffee counter, Adam sought out to fix that. With the support of his fellow baristas, he created a personal challenge to upsell milk to customers.

“My first official milk sale happened in March of 2022, and was basically just someone asking for it,” he said. Nonetheless, the sale was the encouragement he needed to really get the ball rolling. Although it was a slow start, only reaching 50 total sales in December 2022, things escalated when Adam sold his 100th cup of milk the following March.

As his sales began to snowball, people started to notice. They made signs congratulating him every time he broke a new record.

But the supportive signs weren’t the only reason he was selling so much milk. He had also perfected his sales pitch.

Adam’s milk spiel changes from customer to customer, but it often goes something like this: “Would you all like to try a cold and refreshing cup of milk? I hit my 200th sale yesterday and it’s really good.”

Finish the milk journey

Asked

What should Adam upsell next?

Spill the milk

Events

Monday, Oct. 9

The Venardos Circus | Monday, Oct. 9-Sunday, Oct. 15 | Times vary | Waterfront Park, 231 E. Witherspoon St., Louisville | $16.95-$54.95 | See this Broadway-style circus act created by a former Ringling Bros. Ringmaster.

Tuesday, Oct. 10

Stephen King Trivia | Tuesday, Oct. 10 | 7 p.m. | Mile Wide Beer Co., 636 Barret Ave., Louisville | Free | Test King of Horror knowledge at this local brewery.
Raphael Saadiq Revisits Tony! Toni! Toné! | Tuesday, Oct. 10 | 8 p.m. | Louisville Palace, 625 S. 4th St., Louisville | $45-$145 | Catch this 1980s R&B group on their reunion tour.

Wednesday, Oct. 11

Tunnel Book: Spooky Crafting | Wednesday, Oct. 11 | 6:30-8 p.m. | Waterfront Botanical Gardens, 1435 Frankfort Ave., Louisville | $36-$45 | Create a 3D book from 2D materials to decorate your space for fall.

Thursday, Oct. 12

Coffee and Learn with Canopy | Thursday, Oct. 12 | 8:30 a.m.-9:30 p.m. | Canopy HQ, 1500 Lytle St., Louisville | Free | Network + learn how to become a Canopy certified good business.
Bats of Bernheim Evening Stroll | Thursday, Oct. 12 | 6:30-8 p.m. | Bernheim Arboretum and Research Forest, 2075 Clermont Rd., Clermont | $10-$15 | Take a stroll around Lake Nevin and discuss the species of bats found in the forest with Research Coordinator Kelly Vowels.

Saturday, Oct. 14

Goatman Festival | Saturday, Oct. 14 | 3-11 p.m. | Legend at Pope Lick, 4002 S. Pope Lick Rd., Louisville | Free | Celebrate Louisville’s famous cryptid with movies, games, and escape rooms + meet the Goatman himself.

Sunday, Oct. 15

The Juggernaut Jug Band | Sunday, Oct. 15 | 1:30-3 p.m. | Riverside, The Farnsley-Moremon Landing, 7410 Moorman Rd., Louisville | $0-$10 | Listen to tunes from this modern jug band music group in the intimate setting of the chapel.

Events calendar here

Click here to have your event featured.

Tech

📱 Want fewer robocalls and spam texts?

This service protects your personal data not only from targeted ads, but also from scammers and identity thieves. | Images by Incogni

Ring ring: Who’s there? No, not your husband, mom, or daughter... It’s another spammy robocall.

The good news? There’s something you can do about it.

Incogni reduces spam emails, robocalls, and access to users’ personal information on reverse-lookup websites. (If we never get another call about our car’s extended warranty again, sign us up.)

Plus, our readers can now snag an Incogni annual plan for 55% off with the exclusive discount code 6AMCITY.

Less spam, more life

News Notes

Civic

Tomorrow, Oct. 10 is the deadline for Kentucky residents to register to vote in this year’s general election on Tuesday, Nov. 7 — which includes state races for governor and constitutional offices. Check your registration status.

Edu

Louisville Collegiate School’s new $10 million athletic complex will open later this month. Dubbed the Barker Brown Athletic Complex, the expansion to the private school’s 24-acre athletic fields includes a turf field and a 13,500-sqft facility. Locker rooms, four indoor squash courts, and a golf simulator room are a few of the features.

Try This

Put the “boo” in “boogie” this Friday the 13th at The Whirling Tiger’s Haunted Disco. The all-vinyl 21+ party starts at 9 p.m. and there’s no cover to hit the dance floor. The disco dress code is “dead or alive,” so get those creative costume juices flowing.

Outdoors

Louisville’s second annual Tree Week is underway. Through Saturday, Oct. 14, local businesses and organizations are hosting events + activities to celebrate our woody friends. Check out hikes, movies, workshops, giveaways, and more.

Theater

“WHO KILLED SYLVIA PLATH,” a one-act play about the famed poet’s death, opens on Thursday, Oct. 19 at The Kentucky Center’s MeX Theater. The show is recommended for ages 14+ and will be performed by Louisville’s Eve Theatre Company. Tickets are $22.

Active

Louisville Water’s final Walking Wednesday of the year brings all of the fall feels to the Crescent Hill Reservoir and Gatehouse. A special fall open house will feature family-friendly activities, Tapper fun, seasonal snacks, and unlimited pours of Louisville Pure Tap®. Grab your camera and meet at the reservoir from 4-7 p.m. on Wednesday, Oct. 11.*

Wellness

Hear this: The world’s first hearing aids featuring dual processing — and backed by cutting-edge German technology — were just unveiled. 385,000+ customers have transformed their hearing with double the power and double the clarity (plus: a 45-day, no-risk trial).*

Building Industry Association of Greater Louisville

Outdoors

🍁 4 fall hikes

Happy trails: Our guide to Louisville hiking trails

Cherokee Park provides a pastoral setting amid rolling hills, open meadows, and woodlands of the Beargrass Creek valley. | Photo by Louisville Tourism

With fall foliage peaking this week, we put in the legwork to find a few local hikes that are particularly scenic (and also a little mysterious) this time of year.

Key: Easy = 🥾| Moderate = 🥾🥾 | Hard = 🥾🥾🥾

Waverly Park Loops

Difficulty: 🥾🥾
Length: 4.7 miles

Located just west of Waverly Hills Sanatorium, which is known for its paranormal phenomena, this park provides a chilling setting for a fall hike.

Iroquois Park Overlook

Difficulty: 🥾🥾
Length: 1.2 miles out-and-back

This uphill hike is worth the climb to see a panoramic view of autumn leaves across the city.

Cherokee Park Scenic Loop

Difficulty: 🥾
Length: 2.3-mile paved loop

You’re bound to hear the crunch of fall leaves beneath your feet as you walk around this tree-lined paved path.

Rose Island Loop

Difficulty: 🥾🥾🥾
Length: 2.1-mile loop

Walk through the remnants of a 20th-century amusement park located in Charlestown State Park in Indiana.

More hiking this way

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The Wrap

Today’s edition by:
Katie

From the editor

I’ve lived in Louisville for as many years as the annual Jack O’Lantern Spectacular has been happening in Iroquois Park. Sadly, I’ve somehow never hit the pumpkin lit trail. Until now.

I attended opening night last Tuesday and finally realized what I’ve been missing all these years — a “Back to the Future” carved pumpkin.

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