The WOW Factor Collective is a new content + event studio in NuLu.
 
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47º | Mostly cloudy | 7% chance of rain
Sunrise 8:00 a.m. | Sunset 5:39 p.m.
 

Wait until you see the pink kitchen

This new content studio will make you say “WOW”
Light pink wall with a rainbow heart that reads "love looks better in color" in the center.
The studio includes functional spaces, multiple backdrops + stands, and a kitchen and bar. | Photo by LOUtoday
Amanda Dare, founder + CEO of Woman-Owned Wallet (WOW) in NuLu, rushes around her new content studio blowing air into a giant pink flamingo pool float. She’s inflating the decoration for the grand opening of her latest venture, WOW Factor Collective, which took place on Wednesday, Aug. 23.

Located across the street from the WOW gift shop at 822 E. Market St., the WOW Factor Collective is a flexible studio space + social media service agency. The goal of the new creative business is to bring the “wow factor” to events and social media.

Pink cinderblock wall painted with flowers and reads "Never Too Much & Always Enough."

Amanda painted the mural at the front of the studio.

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Photo by LOUtoday

What’s the “wow factor”?

Step inside, and you’ll see. Through the rainbow-filmed doors, the studio starts in a pink and green foyer. Acrylic paintings of influential women — think: Michelle Obama + “The Golden Girls” — hang in gold frames adjacent from a wall-to-floor mural based on a quote from Instagram influencer Elyse Myers. It reads: “Never too much & always enough.”

Rounding the corner, the space opens into an explosion of color. Pink and yellow tassels drape from the ceiling surrounded by a group of disco balls, plus a faux plant wall and a pink kitchen + a bedazzled bar.

“We coined it a party-in-a-box,” said Chief Operating Officer Adrienne Nixon. Every nook and cranny is designed to be functional and flexible for both events and content creation for small businesses + entrepreneurs. “That’s why we went with ‘collective’ in that we have a collection of different services and offerings for everyone who needs it,” Adrienne said.

Pink cabinets with butcher block counters and red paper mache lips on the wall.

Amanda and Adrienne made the lips in the kitchen by hand.

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Photo by LOUtoday

Here’s what the WOW Factor Collective is bringing to the table:
The WOW Factor Collective is open by appointment only, but the WOW store is open Thursday-Monday.
Louisville Water Co.
 
Events
Monday, Aug. 28
  • Age Smart Fest | Monday, Aug. 28 | 5:30 p.m. | Medical Transformation Center, 13111 Eastpoint Park Blvd., Louisville | Free | Check out the latest health-aging treatments + enter a swag bag giveaway.
Tuesday, Aug. 29
  • 2023 Leadership Louisville Luncheon | Tuesday, Aug. 29 | 10:30 a.m.-1 p.m. | Kentucky International Convention Center, 221 S. 4th St., Louisville | $75-$100 | Hear from innovative leaders, network, and learn how to tackle our community’s issues.
  • The Moth StorySLAM | Tuesday, Aug. 29 | 7 p.m. | Headliners Music Hall, 1386 Lexington Rd., Louisville | $15 | Throw your name in the hat to tell a five-minute “back-to-school” story on stage.
Wednesday, Aug. 30
  • Yellowstone: The Enduring Phenomenon | Wednesday, Aug. 30 | 6:30-8:30 p.m. | The Frazier History Museum, 829 W. Main St., Louisville | $34-$39 | Learn about bourbon’s contributions to Yellowstone National Park + meet Kentucky author J. Todd Scott, writer for the “Yellowstone” TV series, during this whiskey tasting.
Friday, Sept. 1
  • WorldFest 2023 | Friday, Sept. 1-Monday, Sept. 4 | 11 a.m. | Belvedere, 141 N. 6th St., Louisville | Free | Celebrate cultures and customs from around the world through music, a vendor village, parade, food, and more.
  • Cocktail Stories by Against the Grain & Copper and Kings | Friday, Sept. 1 | 7-10 p.m. | Against the Grain, 401 E. Main St., Louisville | $65 | Hear tales of Louisville’s beverage industry + enjoy hors d’oeuvres, spirit pairings, and a welcome cocktail.
Saturday, Sept. 2
  • Kentuckianas Largest Free Outdoor Vintage Market | Saturday, Sept. 2 | 9 a.m.-6 p.m. | Festival Plaza at Waterfront Park, 231 E. Witherspoon St., Louisville | Free | Shop from 200+ vendors selling antiques, collectables, vintage clothes, and more.
  • “The Black Boy Narratives” | Saturday, Sept. 2 | 12 p.m. | Kentucky Center for the Arts, 501 W. Main St., Louisville | Free | This play shares stories based on interviews from Black males ages 5 to 25.
Events calendar here
Click here to have your event featured.
Bullitt County Health Dept
 
News Notes
Announced
  • Country music star Wynonna Judd is bringing her “Back to Wy” tour to the Louisville Palace on Saturday, Nov. 25. During the show, Judd will play her debut and sophomore albums — “Wynonna” + “Tell Me Why” — front to back. Tickets range from $49 to $599.
Featured
Drink
  • Fall is still weeks away, but pumpkin spice lattes — aka PSLs — knows no boundaries. The Great Pumpkin Menu at Heine Brothers Coffee launches today and promises to add a little spice to this heat wave. Swing by one of its 17 locations for an early taste of autumn.
Festival
  • Search for your lost shaker of salt Labor Day weekend during the second annual Parrotheads in Paristown, a music fest dedicated to Jimmy Buffett. The two-day concert will take place Friday, Sept. 1 + Saturday, Sept. 2 and feature top tribute bands. Single day tickets are $35 and weekend passes are $50.
Louisville Airport
 
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The Wrap
 
Katie Molck in a yellow sweater

Today’s edition by:
Katie
From the editor
I don’t listen to Wynonna Judd music all that much, but I have respect for her unlikely journey to country music stardom.

Listen to the “Wynonna” episode of one of my favorite podcasts, “Cocaine & Rhinestones,” and hear about it for yourself.
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