Louisville Made: How the Louisville Slugger became an icon
Hillerich & Bradsby Co. makes 8,000 variations of Louisville Slugger baseball bats. | Photo by LOUtoday
Bud Hillerich created the first Louisville Slugger.
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Photo by Louisville Slugger Museum & Factory
For nearly 150 years the Louisville Slugger has been synonymous with America’s pastime. Hall of Famers and Hollywood stars alike have clung to the wooden handle since 17-year-old Bud Hillerich made the first one in 1884.
This is the story of how one Louisville family came to make the most famous baseball bat in the world.
Fast Facts
Hillerich & Bradsby Co. (H&B) is the fifth-generation, family-owned and operated company that produces Louisville Sluggers.
In 1894, “Louisville Slugger” became a registered trademark.
H&B moved its bat factory to West Main Street in 1995 and opened the museum the following year.
About 3,000 full-sized bats are made daily, with the factory producing ~1.8 million bats in a year total.
In 2015, Wilson Sporting Goods bought the Louisville Slugger brand. H&B still owns the museum, factory, and production facility — they just make bats exclusively for Wilson.
H&B has 187 employees company-wide.
Bud Hillerich created the first Louisville Slugger.
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Photo by Louisville Slugger Museum & Factory
The first swing
After Louisville Eclipse major league player Pete Browning — aka “The Louisville Slugger” — broke his bat during a game, Bud Hillerich crafted him a new one at his father’s woodshop. When the three-time batting champ debuted the new bat, the Hillerich bat business started to buzz, but it wasn’t until 1894 when Bud took over the family wood company that they would fully commit to producing Louisville Sluggers.
The Big Bat is made of steel and weighs 68,000 pounds.
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Photo by LOUtoday
An icon is born
H&B changed the world of sports marketing when future Hall of Famer Honus Wagner endorsed the Louisville Slugger and H&B paid him to put his signature on its bats — a practice we see across all sports today. Babe Ruth, Lou Gehrig, Joe DiMaggio, Jackie Robinson, Hank Aaron, George Brett, Ken Griffey Jr., and Derek Jeter are among the list of players who went on to endorse the Louisville Slugger.
Louisville Bats vs. Omaha Storm Chasers | Wednesday, Aug. 2-Sunday, Aug. 6 | Times vary | Louisville Slugger Field, 401 E. Main St., Louisville | $9-$56 | Enjoy $2 hot dogs, popcorn, chips, and sodas.
Thursday, Aug. 3
54th Annual Street Rods Nationals | Thursday, Aug. 3-Sunday, Aug. 6 | Times vary | Kentucky Exposition Center, 937 Phillips Ln., Louisville | $6-$40 | See 10,000+ vintage cars on display at one of the world’s largest automotive events.
Friday, Aug. 4
Plein Air Painting with Pastels | Friday, Aug. 4-Sunday, Aug. 6 | 1-4 p.m. | Waterfront Botanical Gardens, 1435 Frankfort Ave, Louisville | $60-$75 | Capture the beauty of Mother Nature using soft pastels during this three-day series.
Barbie Night | Friday, Aug. 4 | 6 p.m.-12 a.m. | ShopBar, 950 Barret Ave., Louisville | Free | Snap a photo in a life-size Barbie box + enjoy themed drinks and a costume contest.
Saturday, Aug. 5
St. Matthews Potato Festival | Saturday, Aug. 5 | 12-6 p.m. | St. Matthews Community Park, 310 Ten Pin Ln., Louisville | Free | This spud-tastic day includes a hot potato tournament, train rides, spud putt, and live music from JD Shelburne.
Yacht Rock Cruise | Saturday, Aug. 5 | 8-10 p.m. | Belle of Louisville, 401 W. River Rd., Louisville | $39.99 | The dress code is all things 1980s for this two-hour soft rock concert with Tony & The Tanlines.
Tuesday, Aug. 8
Waterfront Park Yoga | Tuesday, Aug. 8 | 7-8 p.m. | Brown-Forman Amphitheater, 1301 River Rd., Louisville | $5 | Find your center at this beginner-friendly outdoor yoga class.
Jefferson County residents will have four opportunities this month to give input on how to improve Algonquin + Camp Taylor pools. Both public pools closed this summer, and the city has set aside $9 million to make renovations. The first hearing is Thursday, Aug. 3, 6-8 p.m. at Camp Taylor Park.
Traffic
Work began yesterday on the $5.1 million intersection improvement project of Springcrest Drive and KY 22 — aka Brownsboro Road. Safety improvements include the reconstruction of a left-turn lane and two travel lanes + a new six-foot sidewalk. Motorists can expect lane closures and delays until its completion next summer.
Sports
Live racing at Churchill Downs will resume on Thursday, Sept. 14 after closing in June following the deaths of 12 horses. The track has made several internal safety improvements, including increased veterinary oversight and the establishment of a Safety Management Committee. (WAVE)
Biz
A new restaurant incubator in West Louisville will help in-home caterers make the leap to becoming a brick-and-mortar restaurant. The Shop One Stop: Your Creative Kitchen Space will open in September across from the Norton Healthcare Sports and Learning Complex. The space can accommodate 20 businesses and packages range $150-$1,050. (Louisville Business First)
Eat
Louisville gives you wings. A new foodie week is taking over Derby City Monday, Aug. 21-Sunday, Aug. 27. Wing Week, made by the creators of Burger Week, will feature $7 wings from over 10 restaurants + utilize the same app check-in system to collect points for prizes.
Shop
Nearly New Shop in Mid City Mall is celebrating 67 years in the thrift store business. Through Saturday, Aug. 5, the store is offering thrifters 50% off storewide to show its gratitude for the years of community support.
History
A 1920s mining helmet, Civil War-era doll, and 1766 ball bat are just a few of the new objects in the recently reopened “The Commonwealth” exhibit at the Frazier History Museum. The gallery is dedicated to the everyday lives of Kentuckians from pre-settlement to the early 1900s.
Kids
Dolly Parton’s Imagination Library is now accessible countywide. The Louisville chapter of the free book program started in 2016 in just three zip codes. Now, thanks to a Louisville Metro Government Grant, any Louisvillian under five can register to participate.
Try This
Get moody at Forage’s Bad Blood Floral Arranging Class on Wednesday, October 25. The Taylor Swift-themed flower workshop will draw inspiration from the pop singer’s heated hit and include cocktails + mocktails to match. Tickets are $95.
Transit
ICYMI, Louisville Muhammad Ali International Airport (SDF) is offering discounted parking in the Express Shuttle Lot. Now through Labor Day, parking is only $5 per day plus tax with an advanced reservation.*
Development
Kroger just got a fresh look. Check out the grocery stores at 9440 Brownsboro Rd. + 9501 Westport Rd., which held grand reopenings last week to celebrate $1.6+ million in renovations. Look forward to experiencing customer-centered improvements like new checkout lanes, revamped produce sections, remodeled interiors, and thoughtful efficiencies.*
Tech
Check this out
Check out the Louisville Free Public Library’s new website
The last update to the Louisville Free Public Library was in 2007. | Photo by Louisville Free Public Library
We can all agree the old Louisville Free Public Library website was in need of a little TLC. After all, it had been 16 years since the last update. But as of Monday, July 31, its new website is a modern work of art.
Dedicated pages for kids, teens, and adults to explore programs and activities
Room booking module to reserve a meeting room online versus calling a branch to check for availability — which will be up and running in a month or so
Don’t have a library card? We’d say you’re overdue.
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Wellness
Four Sigmatic’s organic protein powder is the ultimate smoothie booster. It contains 18 grams of protein and 1500 milligrams of adaptogens per serving — nourishing your mind + body.
Travel
Searching for the perfect luggage set that’s both lightweight + durable? We love this set for its polycarbonate shell and quiet double spinner wheels.
Eat
Slice and serve your favorite meats + cheeses on this sleek yet durable maple wood cutting board. Bonus: It’s preconditioned with beeswax, linseed, and lemon oil.
Pets
It’s time to treat your fur baby with a product worth barking about. Check out the Martingale Collar in peach + gold from Major Darling.
If you want a piece of Butt Drugs history, the former Corydon, IN pharmacy is selling 70+ years of memorabilia in an online auction through Tuesday, Aug. 8. The store closed in May, but we’re pretty sure no one will forget its iconic name — or commercials.
Here’s a quick look at a few of the auction items and current bids:
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